Every day people look for more SEO tricks and positioning
tips, which although it is true that many times they serve to give a boost to
your project, really what really gets you to get ahead is to have a good SEO
strategy defined and consistent with the objectives and resources of the
company, and that is what we will try to capture in this manual step by step
If you want to learn more about web positioning strategies
do not miss these posts:
·
SEO and SEM strategy
·
SEO plan
·
SEO techniques
·
Local SEO Strategy
·
SEO strategy Off page
Do you want to increase your online traffic and visibility
by designing an SEO optimization strategy? Well, don't stop reading, let's
start!
7 Tricks to
develop a good SEO strategy
Before starting with your SEO
strategy, you should know what your needs are, the size of the project and
the resources you have.
It is not the same to make an organic positioning strategy
for an ecommerce of a prestigious brand than for a small website. Here are the
main steps you must follow to make a good SEO strategy and get more visibility
and traffic for your project.
1. Identify
your target audience
Develop your ideal buyer or customer to know your
preferences, tastes and needs. To do this, do an in-depth investigation and
write down your demographic data, your personal and professional goals, your
needs, your tastes, your qualities and all the information that allows you to
know perfectly who you are going to.
This point is essential to make your search engine optimization
strategy a success.
2. Keyword
Research
Do a keyword research to know which ones you should consider
in your SEO strategy. Separate them by categories, services and products of
your website, to know what keyword to attack for each of the pages of your web
project.
3.
Accessibility and Navigation Structure
Make sure your site is trackable by search engines and check
your internal links, correct broken links and review your content. In addition,
it is important that you have a simple and clear navigation structure for all
types of users.
Ideally, all those important pages to improve SEO
positioning in Google, are properly organized and structured through the web
and have no more than three levels of depth.
4. Analyze
your competition
Once we have our main keywords and we have clear our
navigation structure, it is time to "spy" on our competition and see
what SEO strategy they are using.
5. Review
your Links
Internal bound
A good internal linking structure is important for a
successful SEO strategy, as it helps to improve the user experience, the
positioning of certain keywords and facilitates the indexing of the website.
External linked
Here the off-page SEO
techniques come into play through quality backlinks or links that point to our
website. These techniques will help us complement our SEO positioning strategy.
Broken links
Surely you've ever visited a website and found a 404 error
page. This means that this page does not exist, either because that page has
been deleted or because there are broken links on our page. These broken links
are annoying to users and can harm our SEO efforts.
6. Pay
attention to your content
The success or failure of an SEO strategy will also depend
on the quality of content we have on the page.
The content marketing has already become a key part of any
online strategy and we can provide visibility and differentiate us from our
main competitors. In addition, the contents allow us to attract users without
the need to pursue them with invasive techniques.
7. Analyze
your results
It will be of no use to implement a good SEO strategy if we
analyze the results obtained. The analysis and measurement of results is
essential to know if the path we are taking is effective or we should change
something.
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