Businesses in every industry are becoming more aware of the importance of their company culture to employee satisfaction and engagement. Human resource departments spend much energy on understanding and focusing on the overall influence of corporate culture on positive feelings and workplace pride. Charitable work is a tangible way for companies to demonstrate their values and priorities. Employees readily recognize that a philosophy of giving back to the community shows organizational compassion and commitment to a healthy workplace. Employees value the opportunity to help organize and promote charitable events and sponsorships and their pride in company investment in giving shows in their attitude and opinion of corporate purpose.
Charitable events can quickly become traditions that employees look forward to each year. Team members become engaged in working to improve each event and work hard to promote a positive corporate image through giving.
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