Dimetri Hogan, an emerging creative force to be reckoned with, is CCO of emerging digital strategy T1 Advertising, as well as the founder of experiential and creating marketing agency Radiant Room. Being responsible for the marketing efforts for a multitude of brands ranging from fashion, tech and beauty during these times is a heavy weight to bear. With consumer habits changing due to the COVID-19 crisis, we asked Dimetri what business owners can do now to best position their brand for sustainability until the economy reopens. Here is what he had to share:
Reaching consumers in this environment while they are stuck in quarantine waiting to enjoy the luxuries of dining out, movie theaters and experiential activities as a whole can be challenging. During these unprecedented times, brands have the option to make it or break it. Due to this unknown status most brands become paralyzed and don’t know which way to turn
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